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How to choose an authorized reseller

Seven questions that separate a reliable partner from a risky one, before you sign anything.

November 2026

Most brands get reseller requests every week. A short set of questions tells you quickly who is worth a call.

  • Is the company registered, and will it show you the documents?
  • Is there a named person you can call, with a real business address?
  • Will it buy your stock on a purchase order, or does it want consignment, fees or a share of your margin?
  • Will it put channels, territories and your pricing policy in a signed document?
  • Where will it buy from? It should buy from you or a supplier you appoint.
  • Will it sell only new product, in original packaging, with invoices behind every unit?
  • What happens if it breaks your policy, and how does the agreement end?

What a good answer sounds like

A reliable partner answers these without hesitation, and asks you questions back about your pricing, your existing accounts and your plans. A company that pushes for a fast order and avoids paperwork is telling you something too.

We are happy to answer every one of these. Ask us.

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