WORLDWIDEDEALER
BrandsMarketsInsightsAboutContact
Cargo ship from above

Market analysis

How our markets buy today, from official statistics. Updated November 2026.

Manhattan skyline at dusk

United States

17.1%

of US retail sales were online in Q2 2026.

Our home market, served from our warehouses in Chicago and Clifton, New Jersey.

Source: US Census Bureau

Container terminal at the Port of Rotterdam

Europe

78%

of EU internet users aged 16 to 74 bought online in 2025.

Rules differ by country. Tell us which countries matter to you and we map the steps together.

Source: Eurostat

Each agency measures something different, so these figures do not compare directly with each other.

US online share keeps climbing

E-commerce took 17.1% of US retail sales in Q2 2026, up from 16.3% a year earlier. Online sales rose 12.2% over that year and total retail rose 6.7%.

E-commerce as a percent of total US retail sales, seasonally adjusted. Q2 2026 is preliminary. Source: US Census Bureau.

Read more

What these markets mean for a brand.

Ready to talk about your brand?

Tell us what you sell and where you want to grow. You will hear from our founder directly.

Become a brand partner